Malt-Based Drinks Market Industry Outlook: Coverage, Market Potential, Evolution, Future Trends, and Ecosystem

Executive Summary Malt-Based Drinks Market :

The malt-based drinks market is expected to witness market growth at a rate of 4.70% in the forecast period of 2021 to 2028 and is further estimated to reach USD 31.19 billion by 2028.

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Malt-Based Drinks Market Overview

• Segments*
• Product Type: The malt-based drinks market can be segmented based on product type into traditional malt-based drinks and flavored malt-based drinks. Traditional malt-based drinks typically have a rich malt taste with no additional flavorings, while flavored malt-based drinks incorporate various flavors such as chocolate, vanilla, strawberry, and more to enhance the taste and appeal to a wider consumer base.
• Distribution Channel: The market can also be segmented by distribution channel, including supermarkets/hypermarkets, convenience stores, online retail, and others. Supermarkets/hypermarkets are the most common channels for purchasing malt-based drinks due to their wide availability and convenience, while online retail is experiencing significant growth as consumers increasingly opt for the convenience of online shopping.
• Region: Geographically, the global malt-based drinks market can be segmented into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Each region has its unique consumption patterns, preferences, and market dynamics that influence the demand for malt-based drinks.
• Market Players*
• Nestlé S.A.: Nestlé is a key player in the global malt-based drinks market, offering products under brands like Milo that are popular among consumers of all age groups.
• Coca-Cola: Coca-Cola is another prominent player in the market, known for its malt-based drink offerings such as Horlicks, which are widely recognized and consumed globally.
• Heineken NV: Heineken NV is a major player in the flavored malt-based drinks segment, with a focus on innovative flavors and marketing strategies to capture consumer interest.
• Unilever: Unilever offers a range of malt-based drinks under brands like Lipton, targeting health-conscious consumers looking for nutritious and tasty beverage options.

The global malt-based drinks market is characterized by intense competition among key players striving to expand their product portfolios, enhance distribution networks, and capitalize on emerging market trends to maintain a competitive edge. As consumer preferences evolve towards healthier and more diverse beverage options, the market players are investing in research and development to introduce innovative flavors, packaging, and marketing campaigns that resonate with the target audience. With increasing urbanization, changing lifestyles, and growing disposable incomes, the demand for malt-based drinks is expected to continue rising across regions, presenting lucrative opportunities for market players to explore and expand their presence.

The global malt-based drinks market is currently witnessing a shift towards a more health-conscious consumer base, driven by a growing awareness of the importance of quality ingredients and nutritional value in beverages. Market players are increasingly focusing on developing products that cater to this trend, incorporating natural ingredients, reducing sugar content, and emphasizing the health benefits of malt-based drinks. This shift is also reflected in the rising demand for organic and natural products, prompting companies to explore organic certification and sustainable sourcing practices to align with consumer preferences.